ORGANIZATION
Buck Institute for Education, a 501(c)(3) nonprofit organization (dba PBLWorks) headquartered in Novato, California, is the industry leader in providing professional development, products, and resources related to Project Based Learning (PBL). PBLWorks creates, collects, and shares high-quality PBL tools and resources with K-12 teachers and education leaders across the country. At PBLWorks, our vision is for all students — no matter where they live or what their background — to have access to quality PBL instruction to deepen their learning and achieve success in college, career, and life.
PBLWorks recently launched PBLWorks Teach, the first of a series of planned product offerings to schools, districts, and teachers.
For more information about PBLWorks, please visit .
OPPORTUNITY
PBLWorks is poised for its next phase of growth, innovation, and impact. Our Strategic Plan 2024–2028 expands our focus from professional learning to support teachers in designing PBL units to the development of new products and redesigned services that enable all teachers to implement PBL by creating curriculum units that teachers can adapt and the creation of a digital platform that teachers can access from anywhere at any time. This includes the aforementioned PBLWorks Teach.
The opportunity calls for a strategic marketing leader with K-12 domain knowledge, digital product marketing experience, and a proven track record for success. The Senior Director of Marketing is an experienced leader with exceptional communications skills who will have overall strategic and operational responsibility for leading initiatives that expand our brand presence in new and existing markets, enhance our brand identity and assets as we scale, and ensure cohesive and impactful market positioning. They will partner with the Business Development team and work collaboratively across the organization to develop and execute integrated communications and marketing campaigns that drive lead generation and conversion, enabling the organization to achieve its growth objectives by utilizing data-driven strategies and embracing a growth mindset.
The Senior Director of Marketing is energized to advance racial equity by marketing products and services that engage more students — especially Black and Brown students — in PBL by reaching over 230,000 educators annually by 2028.
REPORTING RELATIONSHIPS
Serving as a key member on the Leadership Team and as a representative internally and externally, the Senior Director of Marketing reports to the Chief Operating Officer. The Senior Director will supervise a Marketing Manager and manage a team of external vendors/freelancers (design, copywriting, web development, PR, etc.) to support the execution of marketing and communications initiatives.
RESPONSIBILITIES
Key responsibilities of the Senior Director include:
Design and Implement a Comprehensive Marketing Strategy Aligned with the Products Goals
Marketing and Communications
Organizational Leadership
YEAR-1 PRIORITIES
While the scope of responsibility outlined above is comprehensive, PLBWorks has identified the following main priorities that we envision requiring the most attention for the first 12-18 months in the role:
Develop and lead multi-channel marketing strategy and activities for publicizing and promoting existing and new products and services - including cross-functional leadership of our product launches; PBLWorks books; publications, and events (including PBL World, regional conferences, etc.); and support our go-to-market strategy to increase adoption by all stakeholders.
Successfully launch a multi-channel marketing strategy for new and existing services and products - including a SaaS product launch - that increases demand for services and revenue.
Enhance PBL Works’ marketing, positioning, and brand integrity. Expand our market presence; improve our brand identity and ensure unified and consistent messaging and position across platforms; develop assets to advance our goals.
Keep the trains moving. Develop our annual report and sales catalog, along with maintaining and enhancing our existing mar-comms activities.
The successful candidate must believe in PBLWorks’ core values, be driven by our mission and vision, share our commitment to advancing racial equity, and be comfortable breaking new ground to lead social change. They should have demonstrated experience in successfully building and executing marketing plans, possess a deep understanding of branding, and demonstrate superior written and verbal communication skills.
The specific requirements for the ideal Senior Director candidate will be:
Knowledge, Approach, and Know-how
LOCATION
The Senior Director of Marketing is a remote position and may work from anywhere within the contiguous United States. Travel may be required up to 20% of the time.
PBLWorks offers the Senior Director of Marketing role a full-time competitive salary range of $175,000 - $200,000 (commensurate with experience), with full health benefits (including medical, dental, and vision), 403b, and life and disability insurance. More details can be provided upon request.
As a company, we celebrate and embrace diversity. We actively seek a diverse pool of candidates in every hiring process. Buck Institute for Education is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act).
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